Why Apple is putting Dolby Vision cameras on the iPhone 12

When scuttlebutt started spreading about Apple working on a "Dolby Vision" camera for the iPhone 12, my mind immediately started racing.

See, several years ago, during Apple's World Wide Developer Conference (WWDC), I was invited to Dolby to see their then-new Vision system.

They showed us the trailer for Star Wars: The Last Jedi in both 4K and 1080p. The 4K was SDR or standard dynamic range. The 1080 was HDR or high dynamic range.

And it was no contest — the 1080p HDR just blew the 4K SDR out of the skies and straight back to Mos Eisley. And Dolby knew it. Their team had been smiling the whole time.

Read the rest in my weekly iMore column: