When scuttlebutt started spreading about Apple working on a "Dolby Vision" camera for the iPhone 12, my mind immediately started racing.
See, several years ago, during Apple's World Wide Developer Conference (WWDC), I was invited to Dolby to see their then-new Vision system.
They showed us the trailer for Star Wars: The Last Jedi in both 4K and 1080p. The 4K was SDR or standard dynamic range. The 1080 was HDR or high dynamic range.
And it was no contest — the 1080p HDR just blew the 4K SDR out of the skies and straight back to Mos Eisley. And Dolby knew it. Their team had been smiling the whole time.
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