We’re being lied to. Tricked. Deceived. Manipulated. Bamboozled! Yes, pretty much every time we head into Apple Event season, or approach an Apple Earnings reports, we get hit with a hail storm of hot leaks about the iPhone or iPad or Apple Watch — or whatever — is doomed, of a shortage in some critical component, a delay in some high profile feature, or of some problem in the supply chain or sales that’s going to result in Apple lowering orders or making way less money than predicted. And I’m not even talking about on Twitter or YouTube. I’m talking about everything from industry rags to… national papers of record. Sometimes those reports are authentic and accurate, but other times they are complete and utter bull SHIRT, as the Good Place would have me say. So, why?