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Hello (Again)

As of this week, I’ve left iMore/Vector, and their parent company, Future PLC, and started my own, independent YouTube channel. But hear me out!

I’m fascinated by Apple. I’ve been covering the company since the launch of the original iPhone, and they’ve come to touch just so many aspects of our culture, our relationships, our lives. They’ve become the lens through which many of us experience the rest of consumer tech as well, from Google to Facebook, Amazon, Microsoft, Twitter, and more.

I also love the news. I have a Sorkin-esque romantic ideal about how facts righteously presented can inform and empower us.

I spent the first 10 years of my career in product marketing, learning how tech companies position their products and problems from the inside. I spent the last 10 in tech media, learning how those products and problems affect all of us.

Now I want to spend the next 10 years right here with you. Talking not just about Apple, glorified or vilified, but about all the tech that affects all of our lives. And not just about the news, about what’s happening and when, but diving deep into the analysis behind it, the how and the why.

Most importantly, I want to start a new conversation with you about what’s real and what’s not, what’s fact and what’s not, what’s serious and meant to help and educate us and what’s just sensationalism, desperate to manipulate and exploit us.

And, as a community, I think we’ll be able to figure it all out… together. 

It starts here with this brand new channel and a brand new… mostly daily analysis show, because that’s just what I do. But I have a few other, really exciting projects coming up that I can’t wait to tell you about as well.

And here’s where you come in. I’m starting fresh. Starting over. Building everything all back up from the ground up from the ground up. And I need your help to do it. So, go subscribe my new YouTube channel, set that bell gizmo to always, it’s the only way YouTube will actually tell you when each and every new episode goes live, share this new channel with everyone you know so we can get this all going again fast.

Thanks for your support. Let’s do this.