Apple’s Lost Soul — ‘After Steve’ Review

There’s this new book out with the YouTube click-bait-worthy title of 'After Steve, How Apple Became a Trillion Dollar Company and Lost Its Soul'. Basically, casting Tim as a neglectful father who never gave Jony the support or protection he needed, and Jony as a spoiled and detached diva, who fell increasingly out of touch with Apple, customers, and regular humans… But is any of that true? Some of it? I’ve had a review copy for a couple of weeks. I’ve read it twice. I’ve spoken to Tim and Jony — and Tripp! — In the past. And as someone who’s covered Apple day-in, day-out for almost 15 years, I’m going to tell you just exactly what I think!