I’ve seen a lot of discussion lately about the iPhone — or just phones in general — being “good enough”. That most of them already do most of the things most of the people need most of the time, and Apple, Samsung, Google, and everyone else should just chill out and stop updating them every year. iPhone 12? Who needs it. It’s exhausting. Enough already.
But… is it? I mean really?
Now, hear me out… Maybe the iPhone, even the hotly rumored upcoming iPhone 12, maybe all current and expected phones this year, are just scratching the surface of their potential. Of what they can be and what they should be doing for us.
Read why in my latest column for OneZero on Medium:
https://onezero.medium.com/how-apple-can-take-the-iphone-to-the-next-level-5becb48494b